What we do
What we do
Our wills are affordable
£750+
Ideal if you are a multi millionaire with foreign assets or complex finances. For everything else, there is Embrace
Solicitors
£89
A single will for £89 and a mirror 'couples' will for just £129. Completed online in just 15 minutes and legally binding.
£250+
Why pay more? Why spend a few hours on the phone when you can create your legally binding will online in 15 minutes
Will Writers
What We Do
Providing certainty for your loved ones
Everything you need to make saying goodbye, a little easier
Curated sets
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Wills
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Create a legally binding will, entirely online and in around 15 minutes at a fraction of the cost using a solicitor or will writer
Funeral Wishes
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Highly personalise your funeral by providing instructions to your loved ones on exactly how you would like to be laid to rest.
LPAs
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Lasting Powers of Attorney (LPAs) allow your loved ones to make financial or health decisions for you if you no longer have the capacity
Financial Security
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Make sure that you leave behind financial certainty for your loved ones with life insurance and funeral plans
Quick and easy or highly personalised
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Choose who inherits what and when
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Pick guardians for your kids and pets
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Leave gifts for loved ones or charities
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Choose and appoint your executors
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Leave messages for loved ones
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Stipulate when people should inherit
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Explain your wishes in detail
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Update your will anytime you need
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Beautifully simple
Easy to use
You are guided every step of the way and our app is so easy to use, it only takes about 15 minutes to create your will.
Unlimited updates
With our optional £12 a year subscription you can make unlimited updates to your will and even design your funeral.
24hr support
Guided every step of the way and your questions answered instantly at any time of the day or night.
Jargon free
We have designed our app for everyone. That means no legal speak or complicated terms. We do plain speaking.
Find out what type of will you need?
Everyones estate is unique. Our app is designed to make your will as personalised as you need it to be. However, if our service isn't right for you then we will let you know in just 2 minutes.
As your life changes so may your wishes
Most people will change their will 5 or more times in their life. With an Embrace will subscription, you can make unlimited changes for just £12 per year.
Get Started For Free
Open an Embrace account with no credit or debit card details, create your will and only pay if and when you are 100% satisfied.
I had been putting off sorting out my will for years. I had no idea what I needed but your app made it so easy and clear and not i'm all sorted. Very impressive.
Lee M
Client Review
My first will cost me hundreds. Then I came across Embrace when I needed to update my will and I got a better service and will for half the price.
Kate D
Client Review
I would definitely recommend this Website. Even with a fairly complicated estate I was able to get exactly what I needed and it only took 20 minutes.
Tristan R
Client Review
Don't just take our word for it.....
Data security and privacy at our core.
Your information is safe with us. We use the same servers as companies like Netflix, Amazon, Capital One, HSBC and many others.
Help in making informed decisions
We believe that everyone should be able to leave behind certainty for their loved ones. Being prepared for death should be affordable, simple and above all, focused on helping your loved ones through an extremely difficult time.
Embrace gives you access to everything you need to make saying goodbye, a little easier.
It sounds a bit morbid, but have built an app that takes care of the admin of dying.
Prepare: We provide you with access to affordable documentation such as wills, funeral wishes and Lasting Powers of Attorneys so that when the time comes, your loved ones know exactly what to do.
Secure: Through carefully selected partnerships, you will be able to ensure that your loved ones will not incur cost or financial hardship when you are gone.
Support: Via our Embrace Executor Service, we will be on hand to help your loved ones to administer your estate and to provide them with support during a very difficult time.
The simple answer is no. We have lawyers on the team and all of our documents and processes are signed off by experienced estate planning lawyers but we are not authorised by the Solicitors Regulatory Authority (SRA).
Wills and estate planning in general is not actually a regulated industry. Until quite recently, most people would have to go to a solicitor to prepare their estate. This was and still is expensive, time consuming and inconvenient.
Embrace is here to give everyone access to what used to be only available to the few.
It is important to remember that all of the documents provided by Embrace are legally binding once correctly signed and stored. In addition, if we think our service is not right for you because perhaps your estate is very complicated then we will let you know and point you in the right direction however we find that in 90% of cases, the Embrace app is exactly what our cusomters need.
Absolutely, providing wills is our main service.
We also provide funeral wishes documentation that allows you to highly personalise your funeral and we also provide Lasting Powers of Attorney, often known as 'living wills'.
All documentation is created entirely online in our app and each document takes about 15 minutes to complete, but you don't have to do it all at once.
Just as importantly as being affordable, our pricing is completely transparent. no hidden costs or extras:
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Single will: £89
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Mirror (joint) will: £139
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Year subscription: £12
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Funeral wishes: Free
Our subscription allows you to make unlimited changes and updates to your will and there is no extra cost for having your will reviewed each time you update it.
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If you create a will with us, it will be expertly checked.
If we find anything in your will that may need clarification or further consideration then we will let you know.
A will is your final wishes written down however what our review process does it makes you aware and ultimately helps you to avoid a situation were your will may be contested when you are gone.
We use Artificial Intelligence (AI) throughout our app.
AI allows us to provide you with a faster, more tailored and more affordable service.
We mention that we use AI because we want to be completely transparent with our customers and we understand that because AI is relatively new you may have questions about it. If you do, head over to our 'We Use AI' section to find out more.
Frequently Asked Questions
Let's start creating your will
15 to 20 minutes, guided every step of the way and you can even save your progress to finish off later. It really is that simple.